Acting jointly - everyone can do something

The Keep the World Foundation

In a world that is growing together more and more, companies are expected to do more than just achieve profits. Enterprises as well as individuals are requested to meet ethical expectations and to show social competence. Acting responsible as part of the business philosophy - the 'Keep the World Foundation' is thereby strategic advisor and platform for commitments.

The non-profit foundation supports companies when planning, selecting and particularly in the professional organization and realization of social, cultural and ecological projects.

Apart from continuity, transparency, reliability and perceptibility are of utmost importance.

Through the partner-organizations a multitude of national and global projects is available. Music plays a special role in the work of Keep the World Foundation - as a permanent emotional bridge between people and as a supporting element to overcome social barriers and problems in Germany and countries of the so called Third World.

Klaus Fasold

Klaus Fasold has 13 years of marketing-experience in international agencies. Since 1994 his emphasis lies on the development of sustainable business and marketing strategies. First as head of marketing on the corporate side and since 1997 with his own agency in Frankfurt and since 2004 with the panthere consulting GmbH in Garmisch-Partenkirchen as well.

In 2007 he established the 'new ethics Institut für Werte in der Wirtschaft GmbH' (Institute for values in economy) with his partner Rainer Plum. For him the 'Keep the World Foundation', initiated in partnership with 'Aktion Deutschland hilft', is more than just a further consistent step in taking over social responsibility and convincing other companies to do so as well.

Marlen Fasold

Marlen Fasold has been committed to the Keep the World Foundation since her schooldays. In addition to her law studies she works on various and is the initiator of "Sound of Change". Project planning and implementation as well as journalistic work belong to her activities.

Giulia Fasold

Giulia Fasold has been committed to the Keep the World Foundation since her schooldays. In addition to her studies in dramatics and art history she work on various projects on a voluntary basis and is although initiator of "Sound of Change". Project planning and implementation, in particular the connection with art and music, are part of her activities. 


Dr. Alexandra Hildebrandt


Dr. Alexandra Hildebrandt is an expert on sustainability and business communication. In the past ten years she gained experience as communications professional in politics, business and science, nationally as well as internationally. Today she advises sustainability-oriented companies, is a lecturer, editor and author of numerous books.

Recently published: "Die Andersmacher. Unternehmerische Verantwortung jenseits der Business Class" (Kamphausen Verlag) and "Die Sprache von Mode und Design" (red dot Verlag). Focus: Green Economy, Sustainability as a guiding principle of modern corporate management, stakeholder dialogue and diversity management.

Albert Schmitt


Albert Schmitt is the managing director of the German Chamber Philharmonic Orchestra in Bremen. In 1986 the double bassist joined the orchestra and after almost 10 years he became managing director in 1999. Under his leadership, the Philharmonic Orchestra was strategically reorganised as a business enterprise which ultimately helped it become a world-class international orchestra.

Its success is substantiated by numerous prizes, including the Honorary and Annual Prize of the German Record Critics Award, diverse ECHO Klassik awards and the German Founders Award for successfully combining entrepreneurship and culture in the category Special Distinction in 2008


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